Avoid These Common Google Ads Mistakes Plumbers Make in 2025
Avoid These Common Google Ads Mistakes Plumbers Make in 2025
Blog Article
Google Ads is one of the best ways for plumbers to get new customers quickly. However, many plumbing businesses waste money because of common mistakes in their ad campaigns. In 2025, with more competition online, it’s important to avoid these errors to make every dollar count. Even a small mistake like targeting the wrong search terms or using the wrong settings can cost you leads and money.
This article will help you spot and fix five common Google Ads mistakes plumbers often make. By avoiding these pitfalls, your plumbing ads can reach the right people, increase your website visits, and bring more calls to your business. Whether you are just starting or managing a big campaign, these tips will improve your ad results and save you money.
1. Wasting Your Budget on Irrelevant Search Terms
Many plumbers lose money by showing ads to people who aren’t looking for their services. Irrelevant search terms can waste your budget quickly.
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Users may search for “DIY plumbing” or “plumbing jobs,” but these aren’t people looking to hire a plumber.
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Without monitoring search terms regularly, your ads might show up for these unrelated queries.
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Use the “Search Terms” report in Google Ads to find and block irrelevant keywords.
Keywords: irrelevant search terms, Google Ads budget, plumbing keywords
Entities: Google Ads Search Terms Report, Google Keyword Planner
2. Using the Wrong Match Types
Choosing the right keyword match type is key to controlling who sees your ads. Using broad match types can lead to your ads showing for unrelated searches.
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Broad match shows ads for loosely related terms, which can waste money.
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Phrase match and exact match target more precise searches.
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Start with phrase match or exact match to reach people actively looking for plumbing services.
Keywords: Google Ads match types, exact match keywords, phrase match
Entities: Google Ads Match Types, PPC campaign settings
3. Forgetting to Add Negative Keywords
Negative keywords stop your ads from appearing in irrelevant searches. Many plumbers forget to add these, causing wasted clicks.
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Add words like “jobs,” “free,” or “DIY” as negative keywords if you don’t want those searches.
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Regularly update your negative keyword list to improve ad targeting.
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Negative keywords help save budget and increase the quality of traffic.
Keywords: negative keywords Google Ads, save budget, plumbing ad targeting
Entities: Google Ads Negative Keyword Tool
4. Setting Campaign to Autopilot
Relying too much on automatic settings can hurt your campaign performance.
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Automated bidding and targeting may not always choose the best options for your plumbing business.
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Regularly check and adjust your campaigns based on performance data.
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Manual adjustments give you more control and better results.
Keywords: manual Google Ads management, automated bidding, campaign optimization
Entities: Google Ads Smart Bidding, Google Ads Dashboard
5. Choosing the Wrong Landing Page
Sending people to a generic page instead of a targeted landing page reduces conversions.
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Your landing page should be relevant to the ad and the service offered.
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Include clear call-to-actions like “Call Now” or “Request a Free Quote.”
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Fast loading times and mobile-friendly design help keep visitors.
Keywords: plumbing landing page, conversion optimization, Google Ads landing page
Entities: Google PageSpeed Insights, mobile optimization, CTA buttons